How Landmark Group’s Value Fashion Brand,
Enhanced Onboarding for its Workforce
About MAX
MAX, a Landmark Group brand, was founded in 2004 in the UAE. It has emerged as a leading fashion brand in India and the Middle East, with over 250 stores across 16 countries. It is a one-stop shop for clothing, accessories, and footwear, and has grown to become one of the largest family fashion brands.
The parent company Landmark Group is a global leader in retail and hospitality with a vast presence across the Gulf Cooperation Council (GCC), India, Southeast Asia, and Africa. It operates over 2,200 stores across the regions, employing a diverse workforce of over 50,000 individuals from 88 nationalities.
Key Business Challenges
As MAX scaled rapidly, it faced several challenges:
Lack of digital onboarding that hindered information dissemination during the pandemic
Inadequate onboarding that led to increased early attrition rates
Time-consuming induction programs
High reliance on classroom training
Instructor-led training that caused inconsistencies & language barriers in comprehension
Training content misaligned with career progression
What Enthral offered MAX
Tailored Onboarding Journeys
Multilingual Support to Improve Engagement
Mobile-first & Offline Learning
Gamification & Microlearning features
On-the-Job-Training
Just-in-Time Learning
Custom Content & Robust Analytics
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